The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate’s advertisement featuring Prateik Smita Patil feels less like a conventional commercial and more like a video essay unfolding through snippets of his childhood. The ad opens with Smita Patil’s ...

Law360 (January 4, 2024, 6:51 PM EST) -- Colgate and Tom's of Maine have defeated a false advertising class action and successfully decertified three subclasses of shoppers who challenged their use of ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...

New Delhi: Colgate-Palmolive (India) stepped up its advertising investments in the first quarter of FY27, with advertising and promotional expenditure rising 33.7% year-on-year to Rs 251.86 crore, as ...

CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...