The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

New store on Manchester’s Market Street opens today as O2 calls for the mobile phone industry to lead the digital revolution on the high street A second store is set to open in London’s Westfield ...

The new concept is the UK’s largest telco store spanning nearly 5,000 sq ft and represents a “key milestone” in its retail strategy. The store differs from the operator’s 300 units in the UK, as this ...

Virgin Media O2 is piloting the ‘O2 Tech Refab Lab’ at its flagship Westfield Stratford City store, featuring discovery zones where customers can learn how devices can receive a second life.

Virgin Media O2 is seeking to help shoppers “better understand technology recycling and reuse” as part of a trial at its experiential flagship O2 store in Westfield Stratford City.