Qiwei He was appointed president of an American Psychological Association division that focuses on qualitative and ...

Experimental psychology applies scientific methods to explore human behavior and the mind. Researchers conduct experiments, case studies, and correlational studies to understand the factors behind ...

In our department, faculty leading exciting research projects across all areas of psychology and students are involved every step of the way. The department is home to first-class resources and ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...